Our Story
We, at Vero, have taken the opposite approach than most wine merchants and specialty food purveyors:
instead of big, we look for small;
instead of ordinary, we look for obscure;
we find perfection in imperfection.
Think of Vero, which means real, like a farmers’ market for wine and olive oil:
where you get to know the farmers who made each product,
learn all about the cultivation and nurturing that went into a wine and olive oil, including the painstaking efforts they took to be sustainable,
discover and enjoy their unique product of nature that is worth every penny.
Get to know our community of small producers, businesses, and wine and food lovers where passion is the common denominator.
Vero Team
Sheila Donohue
Founder, CEO, and Sommelier
“I'm a New Yorker living in Italy for over 20 years. After becoming a sommelier and getting to know hundreds of smaller producers with great tasting authentic products, but mainly unknown around the US, I decided to start 'spreading the love' by bringing these hidden gems from anywhere in the world direct to people who want to explore and experience more out of wine, food and life.”
In this video, Vero founder, Sheila Donohue, reflects on her transition from a full time job in Fintech to following her entrepreneurial passion in food and wine by starting Vero.
Vero seeks out artisan farmers’ small production wines and foods from around the world, where they are just a click away for wine lovers and foodies across America.
Helen Gallo Bryan
Vero Ambassador Emeritus - New England
A big supporter of Vero, Helen Gallo Bryan sadly passed away on August 9 2024. Here is how she described herself: “I’m a native Bostonian who is a passionate wine professional with broad experience in sales leadership and development roles at leading wine and spirits companies, especially super-premium and luxury wines. I’m constantly working to expand my knowledge of all facets of the wine industry, especially when it comes to regenerative farming, sustainable agriculture and the natural wine movement, and helping to educate and ‘spread the love’ of wines made by these techniques.”
Burley Tuggle
Vero Ambassador - New Jersey
“I’m from Atlanta originally and have been living in the NY/NJ metro area for more than 25 years, which is where I cultivated a passion for wine as an extension of my love for gourmet food. I have studied every aspect of wine at top culinary schools and at prestigious wine institutions, such as the Court of Master Sommeliers and the Wine and Spirits Education Trust (Level 2 & 3 certifications). I am also the sole proprietor of the Divino Tasting Room, Eatery and Lounge in downtown Newark, NJ, and I'm involved in several business initiatives that focus on demystifying traditional wine culture and making it accessible, including my collaboration with Vero as an Ambassador.”
Margie Dilivio - @TheTipsySomm
Vero Ambassador - California
“Currently living is Los Angeles, I’m a professional dancer turned sommelier! Not something you hear often, but during the pandemic I decided to refocus my energy into receiving my WSET Level 3 diploma. Although dance will forever be apart of me, my interest in wine has sparked a new excitement. As a second generation Italian, my passion for Italian wines has connected me to my heritage in ways that fill my soul. I’m looking forward to furthering my career in wine and meeting people that share my same love and interest.”
In the #VeroCommunity and Loving It!
Vero Producers
Vero Food & Wine Explorers
As a VeroCommunity we embrace adventure and new experiences and flavors! Our events spread the love for all things genuine from coast to coast & country to country.
Browse through our past experiences and keep an eye out for our upcoming events and join us!
Join the Vero Business Community
We provide services to both businesses and consumers who appreciate craft wines and foods and the value that gets created in providing memorable experiences.
Vero Corporate Clients
We believe in authenticity and passion and working with businesses, whether big or small, who share the same values as us and seek highly curated wines, foods and experiences that they can offer their own clients - such as for gifting or parties.
Vero Shops & Restaurants
Vero Distributors and Sales People
Testimonials
“Feedback from my sister is that the wines they have tasted so far was really good!!! … this was not the average wine in stores.” - Lene Steinum
“Love this company they did a fantastic presentation to my clients for work on boutique wines and olive oils in Italy!” - Kim Beluzo
“I love the wines offered at Vero and that you are committed to small producers of integrity.” - Instagram follower
Vero is more than special wines; it’s the stories and so much more.
Join our #VeroCommunity
From our producers to clients, the VeroCommunity is all about connecting people and their passions for delicious, farm-to-glass food and wine:
Follow us on social media @verovinogusto.