VERO Founder & CEO, Sheila Donohue, Featured in Shoutout HTX Magazine
VENTURA, California - September 30th 2025
VERO Founder Sheila Donohue on Risk, Resilience, and the Pivot from NYC to Italy
To kick off National Women's Small Business Month this October, Vero, a leading importer specializing in organically farmed Italian wines and foods, is thrilled to announce that its Founder, CEO, and Sommelier, Sheila Donohue, has been featured in an inspiring interview with Shoutout HTX magazine. The feature is a powerful tribute to female entrepreneurship, detailing how her life, marked by defining moments of risk and resilience, ultimately led to the founding of Vero.
The interview, titled "Meet Sheila Donohue | Vero Founder CEO & Sommelier," captures the dramatic turning points in Sheila’s career. After building a successful life in corporate America focused on job security, her path abruptly shifted following a management reorganization and the life-altering experience of living through September 11th in downtown NYC.
Then, a pivotal decision to relocate to Italy served as the catalyst for the eventual founding of Vero in 2018. The company’s mission is to be a vital bridge, connecting small, authentic, and artisan producers of wild Italian wines and foods directly with the American market. Sheila’s story underscores that the greatest risks often lead to the most meaningful entrepreneurial rewards. Read the full interview on the Shoutout HTX website.
Vero focuses on sourcing and distributing hidden gems of wine and food, maintaining a strong mission to support small scale producers. To learn more about Vero and explore its thoughtfully curated collection, visit verovino.com
About Vero
Woman-owned Vero forages for delicious, hard-to-find wines and foods from craft artisans around the world and sells them to distributors, restaurants, wine stores, corporates, and consumers across the U.S. They curate wine and olive oil direct from small producers that value authenticity and sustainability and offer a trusted end-to-end supply chain to connect U.S. buyers with small producers and their products.
For more information please contact Vero at info@verovino.com or DM us at @verovinogusto.
About Shoutout HTX
Shoutout HTX is dedicated to sparking meaningful conversations by putting local entrepreneurs, artists, and creatives at the center of the discussion. The magazine focuses on sharing the real and raw stories of small business owners, covering topics like risk-taking, work-life balance, and why they started their businesses, believing these are the voices that truly make up the fabric of the community.